Break Free Box (D&AD New Blood)

Guerrilla is a company that turns boring mobile contracts into a symbolic show of liberation. People go through a journey: they write what pisses them off about the contract, destroy it on screen, and get a new SIM card - with a sense of real freedom. The campaign is integrated into social media through #BreakFreeBox, becoming a viral movement. The project visually and conceptually embodies the spirit of giffgaff: honesty, boldness and freedom.